Telehealth has become a highly sought-after consumer service.  We are in a period equivalent to the “Gold Rush” for those looking to enhance their product portfolio.  Telemedicine’s acceptance has migrated well beyond traditional channels.  The first to the Telehealth space has been the health insurance community.  The impetus had been to satisfy employers looking to drive down healthcare utilization costs by diverting their employees to a lower cost Telemedicine alternative.  But today many less obvious retailers and service providers are looking to Telemedine as an obvious and lucrative brand extension.  Many of them are drawn to the lifestyle enhancement delivered by Telemedicine and the ability to White Label the solutions for their devotees.  These include:

• Property & Casualty Insurers
• Financial Institutions
• Health Clubs
• Pharmacies
• Credit Card Companies
• Wearable Manufacturers
• Associations
• Broadcasters
• …Others

They look at Telemedicine the same way Apple worked their way through to what some may say are non-linear businesses.  Apple started in the business of manufacturing personal computers but learned they were a leader in lifestyle enhancements where the magic is how information and entertainment was delivered.

            2001-the iPod,

            2007-iPhone & Apple TV

            2010 iPad

            2015- Apple Watch

Like their line of computers, Apple had developed each of these category-creating developments with a backend of beautiful and intuitive design engineering and major lifestyle enrichment.

Telemedicine is very similar in this way.  It lives between traditional health insurance and a lifestyle delivery mechanism (think Apple) of healthcare services.  Here’s why:

• Most people that access telemedicine also have health insurance and do so for the convenience and savings.
• The doctor is not the deliverable as it is in the healthcare space. The end game is the time and money savings while dealing with life’s health interruptions, (members will seldom will speak with same doctor.)
• It is NOT insurance – it’s a membership. This is why many companies are considering their role as a reseller.

Today, many businesses with critical mass can benefit from partnering with Telemedicine providers to pass on the savings and convenience to their loyal customers. The technology furnished by these providers can even be seamlessly integrated into an entity’s existing websites, mobile applications, or other systems to enhance user experience and broaden services even further.

Nearly 60% of doctors, administrators, and nurses surveyed by ReachHealth identified telemedicine as their top priority or one of their highest priorities for their healthcare organizations—highlighting the demand for resellers. Unlike insurance, telemedicine is a membership that does not require any special licensure for resellers. This means that medical billing companies, sellers of health IT products and services, systems integrators, sellers of Electronic Health Record products, and others can easily diversify their offerings to members of the healthcare sector (and beyond) by including Telemedicine.

Innovision Solutions can provide the introductions and tools necessary to become a successful reseller of Telemedicine solutions. Our knowledge of the consumer insights, the industry and its ever-evolving technologies will help you make the most informed decisions as you embark into what the American Telemedicine Association has estimated will be a $6.7 billion dollar domestic business by 2020. Contact us to learn more.